The single word that Tom Brady posted on his Instagram Story following Bad Bunny’s electrifying halftime performance at Super Bowl LX has reverberated across the NFL community and beyond, capturing widespread attention in the aftermath of one of the most culturally significant interludes in the league’s history.

Super Bowl LX, held on February 8, 2026, at Levi’s Stadium in Santa Clara, California, pitted the Seattle Seahawks against the New England Patriots in a matchup that drew massive viewership. Yet, as is often the case with the Super Bowl, the halftime show stole much of the spotlight. Headlined by Puerto Rican superstar Bad Bunny, the Apple Music-sponsored performance marked a groundbreaking moment: the first halftime show delivered almost entirely in Spanish, blending reggaeton, Latin rhythms, and powerful messages of cultural pride and unity.

Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, took the stage in an all-white ensemble featuring a custom jersey bearing “OCASIO” and the number 64. The set transformed the field into a vivid representation of Puerto Rican heritage, complete with sugarcane fields evoked through elaborate staging and choreography. Drawing from his Grammy-winning album “Debí Tirar Más Fotos,” he performed a medley of hits including “Yo Perreo Sola,” “Tití Me Preguntó,” and newer tracks like “NUEVAYoL.” The 13-minute spectacle incorporated surprise guest appearances that amplified its star power and emotional depth.

Lady Gaga joined Bad Bunny for a duet, bringing her signature vocal prowess to the mix and marking her third Super Bowl appearance, though her first in a halftime guest role. Latin pop icon Ricky Martin also made a cameo, adding layers of nostalgia and energy. Other celebrities spotted among the dancers and cast included Cardi B, Karol G, Pedro Pascal, Jessica Alba, and even Atlanta Braves outfielder Ronald Acuña Jr., alongside boxers Emiliano Vargas and Xander Zayas. Traditional Puerto Rican elements came alive through collaborations with Los Pleneros de la Cresta, infusing the performance with folkloric authenticity.

The show culminated in an uplifting message of inclusivity, with Bad Bunny emphasizing unity: “Together, we are America.” This theme resonated amid a backdrop of pre-event controversy, where the selection of Bad Bunny as headliner drew criticism from some quarters, including pointed remarks from political figures questioning its alignment with traditional American values. Despite the polarized discourse leading up to the event, the performance itself was widely praised for its joyful celebration of Latino heritage and its ability to bridge cultural divides on one of the world’s biggest stages.

Viewership numbers underscored its impact. The halftime segment averaged around 128.2 million viewers on NBC, with some estimates pushing toward 135 million, potentially placing it among the most-watched halftime shows ever, rivaling or surpassing previous benchmarks set by Kendrick Lamar in 2025 and Usher in 2024. Social media engagement exploded, with billions of views across platforms in the first 24 hours, and the official YouTube upload quickly amassed tens of millions of plays. On Spanish-language broadcasts via Telemundo, the halftime portion shattered records for viewership in that demographic.

Into this whirlwind stepped Tom Brady, the seven-time Super Bowl champion and one of the most revered figures in NFL history. Now retired and often selective with his public commentary, Brady has long been a barometer for league sentiment. Hours after the performance concluded, he reposted a clip from the show—highlighting the moment Bad Bunny shared the stage with Lady Gaga—on his Instagram Story. Accompanying the video was a simple, emphatic caption: “Amazing!!!!!!!!!” followed by three red heart emojis.

That single word, stretched with multiple exclamation points, spoke volumes. In an era where social media reactions can ignite trends or fuel debates, Brady’s endorsement carried particular weight. As a New England Patriots icon whose final Super Bowl victory came with the Tampa Bay Buccaneers, his perspective often transcends team loyalties and resonates with fans across the league. The post quickly circulated, amplified by sports outlets and fans who saw it as a unifying nod from the GOAT amid the show’s divisive prelude.

Brady’s reaction stood in contrast to some of the sharper criticisms that emerged online and in commentary circles. While detractors argued the performance leaned too heavily into cultural specificity or strayed from what they viewed as classic Super Bowl entertainment, supporters hailed it as a revolutionary step forward in representation. Brady’s “Amazing” cut through the noise, signaling appreciation for the artistry, spectacle, and bold cultural statement on display.

The aftermath has only intensified discussions about the evolving role of the Super Bowl halftime show. No longer just a brief entertainment break, it has become a platform for global artists to showcase identity, heritage, and social commentary. Bad Bunny’s set, with its emphasis on Puerto Rican pride and broader themes of American inclusivity, exemplified this shift. The collaboration with artists like Gaga and Martin bridged generational and stylistic gaps, proving the halftime show’s power to unite diverse audiences.

For the NFL, the choice of Bad Bunny paid dividends in viewership and cultural relevance, particularly in expanding reach to Latino communities and international fans. The league’s partnership with Apple Music and Roc Nation continues to prioritize innovative, high-profile talent, and this iteration delivered on that promise.

Brady’s succinct praise may have been just one voice among millions, but coming from the quarterback who defined excellence in the sport for two decades, it carried an undeniable authority. In a single word, he encapsulated the awe many felt watching Bad Bunny command the Levi’s Stadium stage, turning a halftime intermission into a historic celebration of music, culture, and unity.

As the NFL offseason begins and reflections on Super Bowl LX continue, that one word—”Amazing”—serves as a reminder of the event’s ability to transcend football, sparking conversations that linger long after the final whistle.