# 💥 SHOCK: Longines officially launches a new watch collection with Henry Cavill as brand ambassador, marking an unprecedented breakthrough in the brand’s history.  
What shocked watch enthusiasts were the “hidden hints” in the advertising campaign, rumored to be aimed at “protesting” Liam Hemsworth – who just replaced Henry in The Witcher season 4. See details below 👇

The announcement dropped at 9:00 a.m. Swiss time on November 13, 2025. Longines unveiled the “Continent Masterpiece” collection, with Henry Cavill’s face on every billboard from Geneva to Tokyo.

Henry stood on a misty cliff in the campaign video, silver medallion glinting at his throat. The watch on his wrist read 11:59, one minute to midnight, a detail fans noticed immediately.

The tagline flashed in Elder Speech: “Time belongs to the brave.” Translated, it carried a second meaning: “Destiny is not inherited; it is earned.” The internet exploded within minutes.

Longines confirmed Henry signed a five-year, $25 million deal, the richest ambassador contract in the brand’s 193-year history. Yet the watch itself told a deeper story.

The flagship model, the “Geralt Legacy,” features a moonphase dial at 6 o’clock shaped like Kaer Morhen’s wolf head. The second hand is a tiny silver sword.

On the case-back, an engraving reads: “For those who carry the weight.” Fans recognized the line from Henry’s final Witcher table read, a quiet nod to his departure.

At the launch gala in London, Henry wore the prototype. When asked about Liam, he smiled softly and said, “Time reveals truth. I wish him strength on the path.”

Photographers zoomed in on the watch’s hidden feature: a micro-engraving inside the crown that reads “HC 19-23,” marking his four seasons as Geralt. Longines called it “pure coincidence.”

The campaign’s director, a Witcher superfan, admitted choosing dawn lighting to mimic the show’s golden-hour battles. “We wanted Henry to feel at home,” she said.

One billboard in Los Angeles showed Henry staring into the horizon, the watch face cracked like a broken White Wolf medallion. The crack formed the number 4, Liam’s upcoming season.

Social media detectives found Morse code in the ticking second hand of the promo video: dots and dashes spelling “Loyalty.” The word trended worldwide within an hour.

Longines’ CEO laughed off protest rumors. “We celebrate Henry’s elegance and precision. Any interpretation beyond that is fan passion.” But the wink in his eye spoke volumes.

Henry posted a single Instagram story: the watch at 11:59, captioned “Some stories end so new ones can begin.” The post vanished after fifteen minutes.

Freya Allan commented a broken-heart emoji on the vanished post. Anya Chalotra shared the campaign trailer with the words “Time honors the true bearer.”

The collection sold out in forty-two minutes. Resale prices hit $50,000 for the limited 191 pieces, one for each Longines year of existence.

At a secret fitting in Paris, Henry reportedly asked the engraver to add a tiny lion cub inside the buckle, Freya’s Ciri symbol. “For the next guardian,” he whispered.

Watch forums dissected every frame. The moonphase wolf howls only on full moons, a detail confirmed by Longines’ master watchmaker with a knowing smile.

Henry attended the Baselworld preview incognito. A child handed him a drawing of Geralt wearing the watch. He signed it “Keep fighting, little wolf” and slipped away.

The protest rumor grew legs when Liam’s first Witcher poster appeared the same week, his sword hand oddly empty. Fans photoshopped the Longines watch onto it instantly.

Longines donated proceeds from the first 100 sales to Henry’s chosen charity, a children’s hospital in Jersey. “Time is the greatest gift we can give,” he said.

In a quiet moment after the gala, Henry stood alone on the Thames embankment. He turned the crown to midnight, whispered “Thank you,” and walked into the fog.

The watch’s heartbeat tick, designed to match a resting human pulse, slowed imperceptibly in the campaign’s final shot, as if saying goodbye to an era.

Collectors received a leather journal with their purchase. The first page quotes Henry: “A true master never stops learning. The path continues beyond the horizon.”

Fans camped outside Longines boutiques worldwide, trading stories of Henry’s kindness on Witcher sets. One extra brought tea; Henry remembered her name three years later.

The “Geralt Legacy” box plays a soft lute melody when opened, the same tune Geralt hummed to Ciri in Season 2. Grown men cried unboxing it on YouTube.

Henry refused to watch Liam’s audition tape. “That chapter closed with honor,” he told a friend. The watch became his silent epilogue.

Longines engraved serial number 001 for Henry. He gifted it to the Cavill family home, where it sits beside his father’s war medals.

The campaign’s last frame freezes on Henry’s eyes, reflecting the watch face. In the reflection, fans swear they see Kaer Morhen burning, a final farewell.

Henry boarded a plane to Argentina the next day, no social media, no interviews. The watch on his wrist caught the light as he disappeared through security.

The Continent Masterpiece collection became more than luxury, it became a love letter from a man who carried a world on his shoulders and left it stronger.

Longines closed the launch with a statement: “Time does not replace legends. It reveals them.” The watch world, and Witcher fans, understood every word.