10 MINUTES AGO: Following Canelo Alvarez’s loss to Terence Crawford in Las Vegas, the owner of Louis Vuitton revealed the termination of Alvarez’s ambassador contract, calling him a “failure” and stating, “For some reason, we trusted the wrong person.” The owner then reached out to Crawford, offering him $50 million to endorse the brand. Crawford’s five-word response left the Louis Vuitton owner furious.
In an unprecedented movement, the owner of Louis Vuitton has officially completed the Canelo Álvarez ambassador contract after his loss against Terence Crawford in Las Vegas. The decision occurred after a series of controversies that surround Canelo’s performance, with the luxury brand that issued an acute statement: “For some reason, we trust the wrong person. It is a failure.”
This hard criticism marks the end of a high profile association, since Canelo had been a key figure for Louis Vuitton, which represents the brand in important events and campaigns. However, the situation took a dramatic turn when the owner of Louis Vuitton, who sought to quickly change the approach, contacted Terence Crawford with an amazing offer of $ 50 million to become the new brand ambassador.
But Crawford’s response was surprising. When asked about the lucrative offer, the boxing champion responded with only five words that immediately sent shock waves through the fashion industry:“I don’t need your money.”
Crawford’s blunt refusal to accept such a massive backup agreement has left the owner of Louis Vuitton. The unexpected rejection was a surprise, considering the immense financial value and the prestige that the brand could offer to the boxing star. Many industry experts now speculate that Crawford’s response was a declaration of independence, rejecting the agreement to maintain control over their image and commercial companies.
This movement has established social networks, with fans and critics alike equally by Crawford’s decision. While some applaud their trust and sense of self -esteem, others wonder if he lost a golden opportunity to consolidate his legacy out of the ring.
As the drama continues to develop, it remains to be seen how this shocking exchange will affect both Crawford’s career and future Louis Vuitton’s ambassador elections.
