Novak Djokovic turns his success into a gesture of humanity: he donates $12.9 million to the Homeless Housing Initiative.

The tennis world was stunned by Novak Djokovic ‘s announcement that he would donate his entire $12.9 million in prize money and sponsorships from the 2025 season to the Homeless Housing Initiative . With this gesture, the Serbian, considered one of the greatest tennis players of all time, is seeking to fund the construction of 150 homes with 300 beds, designed to provide shelter and dignity to those currently living on the streets.

During a press conference in Belgrade, Djokovic spoke with visible emotion that moved journalists and fans alike: “I myself experienced instability and hardship in my childhood, and I deeply understand the pain of homelessness. If I have the opportunity, I want to use my success to bring security and hope to those forced to sleep on the streets. No one deserves to go through that.”

The world number one’s words quickly circulated on social media, generating an avalanche of messages of admiration and gratitude. For many fans, this gesture transcends the sporting aspect and places Djokovic in an even more special place: that of an athlete who uses his success not only to accumulate titles, but to change lives.

The Homeless Housing Initiative , the organization that received the donation, confirmed that the contribution will allow for the construction of housing complexes in several European cities, with priority given to areas affected by recent economic crises. Each home will feature basic services, access to medical care, and job reintegration programs, seeking not only to provide shelter but also to offer a path to personal and social recovery.

Sports philanthropy experts have highlighted the magnitude of the contribution. While this isn’t the first time an athlete has made donations for social impact, rarely has there been a commitment as large and direct as Djokovic’s, who donated 100% of his competitive earnings from a season to a humanitarian project.

His fellow players also reacted with admiration. Some players expressed that Djokovic’s actions should serve as an example at a time when elite athletes command multimillion-dollar fortunes. “Novak reminds us that true success isn’t measured only in trophies, but in the ability to leave a mark on society,” commented a renowned Spanish tennis player.

With this initiative, Djokovic not only reinforces his image as a champion on the court, but also as a role model off it. In a time marked by growing inequalities and social crises, his gesture sends a powerful message: sport can be much more than competition; it can be a tool for hope and change.

The 2025 season will go down in tennis history for Djokovic’s triumphs, but also, and perhaps most of all, for this act of generosity that will transcend generations.