The rally world experienced an unforgettable moment when two-time world champion Kalle Rovanperä stepped into the spotlight not only for his driving skills but also for his eloquence. The live telecast after the Canary Islands Rally saw drama that left viewers gasping for breath and social media in a frenzy. Rovanperä, known for his calm and collected nature, decided to respond to the insults of FIA President Mohammed Ben Sulayem in a way that will go down in history. When Ben Sulayem called Rovanperä “Finnish scum” in the middle of a heated exchange, Rovanperä was not left speechless. In just 12 words, he fired back by calling Ben Sulayem a “Barbie doll” – and silenced the entire studio.
The events began when Rovanperä criticized the new FIA regulations, which have sparked widespread dissatisfaction among rally drivers. Ben Sulayem’s leadership style and strict rules, especially the fines for swearing, have been at the center of controversy for some time. For example, at the Safari Rally, drivers protested silently in front of TV cameras in protest of the FIA’s decisions. Rovanperä, who has often been a moderate commentator, did not hold back this time. He was enraged by Ben Sulayem’s personal attack, which was not only unprofessional but also incredibly offensive. “Finnish trash” was a term that not only stuck with Rovanperä but also with his supporters around the world.
As Ben Sulayem tried to defend himself and continue his argument, Rovanperä interrupted him. “SHUT UP, Barbie,” he said calmly but sharply, looking straight into the camera. The words were simple, but their effect was electric. A moment of silence fell over the studio, before the audience erupted into thunderous applause. Some stood up, and cheers echoed throughout the hall. Rovanperä’s words were not just a throwaway line – they were a symbol of the drivers’ frustration with the FIA’s rigid and authoritarian leadership. The comment was not only witty but also powerful, as it showed that the young Finn was not going to give in to bullying.
Ben Sulayem, who has been a controversial figure at the FIA, appeared confused. His attempt to respond fell flat as Rovanperä’s words still resonated in the audience. The FIA president has faced criticism in recent years, not only in rally circles but also in Formula 1. His decisions, such as harsh penalties and controversial rule changes, have led drivers and fans to question his suitability for the job. Rovanperä’s outburst was a relief to many – finally someone said out loud what many have been thinking.
The incident did not go unnoticed on social media. On the X platform, the hashtag #OleHiljaaBarbie quickly trended, and fans shared video clips of Rovanperä’s remarks. Many praised her courage and sense of humor, while others speculated about the consequences. The FIA has reportedly been considering disciplinary action, but so far Rovanperä has shown no signs of remorse. According to him, it was not just a personal insult, but a wider problem: the gap between the FIA and the drivers has grown too wide.
Rovanperä’s supporters see his actions as an example of how a new generation of athletes are challenging old structures. His words were not only a reaction to Ben Sulayem’s insult, but also a statement on behalf of the entire rally community. Drivers such as Ott Tänak and Thierry Neuville have previously expressed similar concerns, but Rovanperä’s direct approach took it to a new level. His choice of words – “Barbie” – was ingenious in that it was both light and biting, but above all, it resonated with the audience.
This episode is a testament to how sport and emotion are intertwined. Rovanperä, who has risen to the top of the rally world despite his young age, proved himself not only an excellent driver but also a charismatic leader. His words in the studio were not just an outburst, but reflected a wider movement in which athletes are demanding justice and respect. The FIA is now forced to react – either by listening to the drivers or by tightening its grip even further. However, Rovanperä’s courage has already ignited a spark that will not be easily extinguished. “BE SILENT, Barbie” will go down in rally history not only as an iconic moment but also as a prelude to change.
