Sensational offer from Apple: Tim Cook wants Novak Djokovic for $245 million

London, July 12, 2025 – A new chapter in the world of sports and technology is making headlines: Apple CEO Tim Cook has reportedly offered tennis superstar Novak Djokovic a stunning $245 million contract. The condition? Djokovic would be expected to promote the latest features and the next generation of iPhones in a major advertising campaign and visibly use the new device during his next match. But Djokovic’s response – a single sentence – has sent the sports world and the media into a frenzy and sparked a wave of speculation.

According to inside sources, Apple’s offer represents an unprecedented collaboration designed to leverage Djokovic’s global popularity to further strengthen the Apple brand. The Serbian tennis pro, known for his steadfastness and independence, is expected to showcase a new iPhone model during a match, perhaps by integrating the device into his training or match preparation to highlight innovative features such as improved camera technology or fitness tracking. This would be a groundbreaking move, as no athlete has ever promoted a technology product so directly during a competition.

Djokovic’s response to the offer, however, was brief and cryptic. “I play tennis, not advertising,” he reportedly said, according to sources. This single sentence stunned the sports and technology worlds alike, sparking a flood of reactions on social media platforms like X. Fans and experts are debating whether Djokovic was emphasizing his integrity as an athlete or whether he was just leaving the door open for negotiations with Apple. “Djokovic stays true to himself – respect!” wrote one fan, while another commented: “245 million? Who would turn that down?”

The news comes at a time when Djokovic is already in the spotlight, following his recent loss to Jannik Sinner and his controversial comments about a potential clash between Sinner and Carlos Alcaraz at Wimbledon. The association with Apple could elevate his brand to a new level, but Djokovic’s reticence suggests that he is prioritizing his sporting career and reputation over commercial interests. Experts see a message in his behavior: Djokovic wants to be perceived as an athlete, not a publicity figure.

Reactions in the tennis world are divided. Some praise Djokovic for his principled approach, while others argue that such a partnership could modernize the sport. Apple, on the other hand, has not yet commented publicly on Djokovic’s response, but insiders suspect Tim Cook could pursue the offer, possibly with adjusted terms. Meanwhile, the news has turned attention to Wimbledon, where Djokovic is determined to keep his focus on the title.

This episode demonstrates once again how Djokovic dominates the headlines—both on and off the court. The world eagerly awaits whether he will make a subtle nod to Apple in his next match or whether he will continue to demonstrate his independence. One thing is certain: Djokovic’s one-sentence response has reignited the discussion about the intersection of sports and commerce.