Berlin, June 22, 2025 – In a sensational development that has the sports and entertainment world in a state of turmoil, Apple CEO Tim Cook has reportedly made a stunning offer to tennis superstar Novak Djokovic. According to inside sources, Cook offered the Serbian tennis pro $72 million and a lucrative season-long sponsorship deal, on the condition that Djokovic publicly engage in an advertising campaign supporting the LGBT community. This news made headlines around the world, but it was Djokovic’s terse and enigmatic response that took the discussion to a new level.
The offer: A milestone for social inclusion?
Tim Cook, considered one of the world’s most influential openly gay executives, has been a strong advocate for LGBT rights in recent years. His commitment goes beyond mere rhetoric, as Apple, under his leadership, has supported numerous initiatives promoting diversity and inclusion. The reported offer to Djokovic is seen as part of a larger campaign to rally prominent sports figures to the cause of LGBT rights.
According to sources, the offer would include not only a financial component of $72 million, but also a long-term partnership with Apple, which would give Djokovic access to exclusive marketing opportunities and the company’s technological innovations. Such a deal could further enhance Djokovic’s brand value while sending a strong message of acceptance and inclusion.
Djokovic’s answer: A sentence that holds the world in suspense
While the details of the offer already caused a stir, it was Djokovic’s response that captured the attention of the global media. The 38-year-old tennis star, known for his unwavering determination on the court and his often controversial views off it, reportedly responded to the offer with a single sentence. Although the exact wording has not yet been officially confirmed, sources report that Djokovic’s response was short, concise, and surprising—and silenced the world.
Speculation about the meaning of this sentence circulates worldwide. Some suspect that Djokovic politely but firmly declined the offer, while others believe he was making a philosophical or even provocative statement reflecting his personal beliefs. Until Djokovic or his team issue an official statement, the sentence remains a mystery, capturing the public’s imagination.
Reactions from the public
The news has sparked a flood of reactions on social media. Supporters of the LGBT community are praising Tim Cook for his courageous move, while others are criticizing the decision to include an athlete in a potentially polarizing campaign. Djokovic’s fans are divided: some admire his independence, while others fear his response could have negative consequences for his career.
What does this mean for the future?
This episode raises questions about the intersection of sports, business, and social activism. Can an athlete like Djokovic, known for his principles, be involved in such a campaign without losing his authenticity? And how will the public react to his final decision? The world eagerly awaits further details.
Stay tuned as we continue to follow the developments in this story.
